Tech Sneaker Mania - Strauss Europe

Freelance work for Duncan Studio. Comp of AI generated elements in After Effects as well as clean up of AI elements in Photoshop for social media use on Strauss Europe's Tiktok, Instagram, and other social media. To achieve the desired camera move and depth, generate backgrounds needed to be cut out and projected in After Effects. Shoe and shadow were separate comp elements, as well as the 2D FX (which were provided, not created).

The horizontal format was done in addition to the vertical, and needed adjustments to the projections/elements. I have not seen it used online in reel or post format.

Final social media posts may have additional elements added advertising a sale. The street and university setting reels were worked on extensively, but final delivery and elements may have been changed or substituted after I wrapped on the project. The final outputs are the work of an artist, while backgrounds and shoe elements were generated based on both prompts and provided example images using an image generation service at the request of the client.